Three Content Moderation Mistakes That Kill Engagement
Audience engagement is a keystone of content marketing, but what do you do when things get sour in the comment section of your blog or social media page? How your brand handles content moderation —...
View ArticleWhy You Have to Practice Comment Moderation
Whether you publish content for an online news organization or you blog for the purpose of generating ad revenue, you know how important it is to let others comment on what you post. Comments add fresh...
View ArticleAttracting Smart Shoppers With a Buying Guide
Online shoppers are a savvy bunch, and knowledge is power when it comes to smart shopping. Many shoppers seek a buying guide for a specific product or category before making an informed purchase....
View ArticleGuest Blogging Is Still a Great Link-Building Tactic
There are, roughly three months after the fallout from Google’s cudgeling of MyBlogGuest, the signs of lingering panic that follow a toxic event. Of course, some degree of circumspection is warranted....
View ArticleCreating Effective Guidelines for a Marketing Copywriter
When you’re hiring a marketing copywriter to produce product descriptions or other sales copy, crafting effective guidelines for your project helps you get the results you want. While some copywriters...
View ArticleBuild Your Food-Based Brand with Unique Recipes
Make your mark in the crowded field of food-based businesses with unique recipes that build brand authority and keep customers coming back for more. Whether you run a popular restaurant in a thriving...
View ArticleGuiding the Upsell with a Great Buying Guide
When it comes to upselling techniques for online selling, a comprehensive buying guide can be your secret weapon. Because buying guides educate potential customers about the various options available,...
View ArticleHow Company Blogs Generate Customer Attention
In the fast-moving online world of social media and Web-based marketing, company blogs can be the key to generating and keeping customer attention. Blogs serve as effective marketing materials and...
View ArticleBlogging for Business: The Art of Legal Blogs
Building a successful law practice takes time, money and talent, no matter what you decide to specialize in. With the proliferation of radio and television ads, legal agencies are looking toward new...
View ArticleSaving Face: Content Moderation for Internet Business
It’s good business to build your brand by utilizing all the tools available on the Internet. Blogging, social networking and community forums are just three of the top niches. On the surface, they’re a...
View ArticleCrowdsourcing’s Role in Disaster Management
According to Tech Republic, the White House convened a forum in August 2014 to demonstrate data-driven technology that could be used to offer assistance during times of disaster. One of the topics...
View ArticleNASA, Image Tags and the Crowd
Crowdsourcing is being used in innovative ways by leading companies in every industry. Various data task, big or small, that are typically handled by a company’s internal team may given to a crowd for...
View ArticleCrowdsourcing’s Role in Disaster Management
According to Tech Republic, the White House convened a forum in August 2014 to demonstrate data-driven technology that could be used to offer assistance during times of disaster. One of the topics...
View ArticleAvoid Focus Group Pitfalls with Crowdsourcing
You’re considering using a focus group to gather information about your new product, service or campaign. You’ve evaluated your needs and decided that a focus group trumps one-on-one user interviews in...
View ArticleStrength in Numbers: Crowdsourcing Brings Big Potential to the Enterprise
When the world was brought closer through the Internet and social media, a powerful catalyst for information sharing was born. High-quality resources that were once difficult to find are now available...
View ArticleWhat The Lego Company Can Teach Us About Business Innovation
Lego has been building our imaginations with little plastic blocks since 1949, and has become an empire built on the stunningly simple concept of interlocking toy bricks. With roots as a small startup...
View ArticleHow the Freelance Economy is Changing the World
The freelance economy is, by far, the fastest growing sector of the global workforce. As of 2015, one in three American workers does at least some freelance work, and that share will do nothing but...
View ArticleIssues with Building a Scalable Workforce
Building a scalable workforce is one of the biggest challenges facing business managers in today’s modern, high-speed economy. Sudden changes, such as acquiring or losing a single account, can...
View ArticleThe Rise of the Elastic Workforce Will Revolutionize U.S. Business
Though versions of this concept have been around for decades, the elastic workforce model is poorly understood, even by prominent business leaders. This general misunderstanding introduces a moment of...
View ArticleThe Present and Future of Today’s Freelancing Trends
Once upon a time, freelancers had trouble describing what they did for a living when others asked. Those times are over now that more and more people, in both the public and private sectors, look at...
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