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Three Content Moderation Mistakes That Kill Engagement

Audience engagement is a keystone of content marketing, but what do you do when things get sour in the comment section of your blog or social media page? How your brand handles content moderation —...

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Why You Have to Practice Comment Moderation

Whether you publish content for an online news organization or you blog for the purpose of generating ad revenue, you know how important it is to let others comment on what you post. Comments add fresh...

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Attracting Smart Shoppers With a Buying Guide

Online shoppers are a savvy bunch, and knowledge is power when it comes to smart shopping. Many shoppers seek a buying guide for a specific product or category before making an informed purchase....

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Guest Blogging Is Still a Great Link-Building Tactic

There are, roughly three months after the fallout from Google’s cudgeling of MyBlogGuest, the signs of lingering panic that follow a toxic event. Of course, some degree of circumspection is warranted....

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Creating Effective Guidelines for a Marketing Copywriter

When you’re hiring a marketing copywriter to produce product descriptions or other sales copy, crafting effective guidelines for your project helps you get the results you want. While some copywriters...

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Build Your Food-Based Brand with Unique Recipes

Make your mark in the crowded field of food-based businesses with unique recipes that build brand authority and keep customers coming back for more. Whether you run a popular restaurant in a thriving...

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Guiding the Upsell with a Great Buying Guide

When it comes to upselling techniques for online selling, a comprehensive buying guide can be your secret weapon. Because buying guides educate potential customers about the various options available,...

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How Company Blogs Generate Customer Attention

In the fast-moving online world of social media and Web-based marketing, company blogs can be the key to generating and keeping customer attention. Blogs serve as effective marketing materials and...

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Blogging for Business: The Art of Legal Blogs

Building a successful law practice takes time, money and talent, no matter what you decide to specialize in. With the proliferation of radio and television ads, legal agencies are looking toward new...

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Saving Face: Content Moderation for Internet Business

It’s good business to build your brand by utilizing all the tools available on the Internet. Blogging, social networking and community forums are just three of the top niches. On the surface, they’re a...

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Crowdsourcing’s Role in Disaster Management

According to Tech Republic, the White House convened a forum in August 2014 to demonstrate data-driven technology that could be used to offer assistance during times of disaster. One of the topics...

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NASA, Image Tags and the Crowd

Crowdsourcing is being used in innovative ways by leading companies in every industry. Various data task, big or small, that are typically handled by a company’s internal team may given to a crowd for...

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Crowdsourcing’s Role in Disaster Management

According to Tech Republic, the White House convened a forum in August 2014 to demonstrate data-driven technology that could be used to offer assistance during times of disaster. One of the topics...

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Avoid Focus Group Pitfalls with Crowdsourcing

You’re considering using a focus group to gather information about your new product, service or campaign. You’ve evaluated your needs and decided that a focus group trumps one-on-one user interviews in...

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Strength in Numbers: Crowdsourcing Brings Big Potential to the Enterprise

When the world was brought closer through the Internet and social media, a powerful catalyst for information sharing was born. High-quality resources that were once difficult to find are now available...

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What The Lego Company Can Teach Us About Business Innovation

Lego has been building our imaginations with little plastic blocks since 1949, and has become an empire built on the stunningly simple concept of interlocking toy bricks. With roots as a small startup...

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How the Freelance Economy is Changing the World

The freelance economy is, by far, the fastest growing sector of the global workforce. As of 2015, one in three American workers does at least some freelance work, and that share will do nothing but...

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Issues with Building a Scalable Workforce

Building a scalable workforce is one of the biggest challenges facing business managers in today’s modern, high-speed economy. Sudden changes, such as acquiring or losing a single account, can...

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The Rise of the Elastic Workforce Will Revolutionize U.S. Business

Though versions of this concept have been around for decades, the elastic workforce model is poorly understood, even by prominent business leaders. This general misunderstanding introduces a moment of...

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The Present and Future of Today’s Freelancing Trends

Once upon a time, freelancers had trouble describing what they did for a living when others asked. Those times are over now that more and more people, in both the public and private sectors, look at...

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